Exquisitely crafted consciously by treasured artisans, thus, doing with strained mechanical methodology which generates enormous waste. Such conscious practice helps is creating the gentlest fabrics for your body. Thankfully, India’s rich tradition in craft ensures producing sustainably at an achievable scale. Conscious Craft also ensures viability and sustainability of age old practices rich in tradition and relevant in fashion.

With closely placed production systems, minimized carbon footprint is assured in the manufacturing process. Close eye on minimal waste philosophy, improving material mix and creating thoughtful packaging and most importantly reducing overproduction to ease up the load on energy consumption.

With animal welfare process in place, our brand partners ensure good animal husbandry pattern in place. No animals are harmed during the making process or testing nor are any animal parts used for the development of the product. Healthy alternatives are used instead of using products derived from animals.