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Your cart is empty is a global platform for South Asian luxury fashion. It curates inclusive, embracive, and conscious trends and styles from the heart of India to its global shoppers. The US-based e-commerce marketplace was founded by Archana Yenna in 2016, bringing together leading designers, emerging labels, and beyond-the-label designer clothing all under one large, virtual roof. Today, has become a reliable global marketplace for acquiring authentic and exquisite South Asian luxury couture for shoppers worldwide. Our mission is to create a global inclusive platform to bring South Asian fashion into mainstream culture.


Archana Yenna, Founder and CEO of

Meet Archana Yenna, Founder and CEO of, a Dallas-based visionary South Asian female entrepreneur who revolutionized online retail for Indian luxury fashion in the United States. 

Archana is passionate about "fashion and tech" and how the intersection of the two has transformed shopping in this new era of virtual markets; she saw a gap in the North American market for a more personalized and seamless e-commerce marketplace for high-end designer clothing, accessories, and jewelry, sourced from the top Indian fashion houses. So, in 2016, Yenna launched the platform with a simple goal: to make shopping more accessible and convenient to the fashion-savvy South Asian community in the United States, which has become a go-to destination for shoppers worldwide. 

Archana is also an advocate for women in business and is dedicated to supporting and empowering female entrepreneurs in the South Asian community. With her passion, drive, and entrepreneurial spirit, she inspires women everywhere and is a shining example of what can be achieved with hard work and determination.